Spring Clean Your Business OperationsPosted: March 20, 2019 - By Kalena McElroy
The coming of spring signals longer days, blooming flowers, and the urge to finally get organized. But homes aren’t the only place that need a makeover once the frost clears. Give your business a physical and digital decluttering this spring with these helpful tips.
It feels amazing to have a few marketing initiatives already planned for the the coming months. Businesses often see great results when creating promotions around seasonal events like ‘back to school’ or months that are known to be consistently slow. Create and schedule seasonal email campaigns or promotions to drive new appointment requests. You can even target specific groups such as customers who haven’t been to your business in awhile to try and draw them back.
Tidy up your space
A decluttered and organized space isn’t just appealing to the eyes, it’s also known to boost productivity. Start off the new season feeling reinvigorated by giving your business a deep cleaning. Your staff and customers will both appreciate the tidy space.
Inspect your customer list
Give your customer list a once over and check to see who is missing important information like a phone number and email address. Be sure to note that this information is missing so you can collect it during the customer’s next visit. For those who have already opted in to communications, send them a spring survey to see how you can improve your business.
Re-evaluate office efficiency
With day-to-day operations taking up the bulk of your time, it’s sometimes difficult to look at the bigger picture. Take a step back and assess how you can further optimize your business operations and become more efficient. Switching to automated communications is one simple way to free up valuable work hours by spending less time on the phone.
Even small changes can make a big impact. Taking just a few minutes this spring to evaluate and clean up your operations can help prepare your business for a more successful year.