The Impact of Patient Relationship Management Software
Posted: June 15, 2022 - By Health DevThese days, ensuring satisfaction is about more than providing high-quality care while your patients are in the office. It’s about the complete patient experience. Medical practices need to engage with their patients before, during, and after their appointments. They need to build relationships with those patients and stay connected with them. In turn, patients are more likely to not only be satisfied but stay with your practice long-term and even recommend you to others
While taking the time to engage and build relationships with every patient might seem like an overwhelming task to any medical practice (especially when you’re also trying to attract more), it doesn’t have to be. Patient relationship management (PRM) software makes the process a whole lot easier.
What Is Patient Relationship Management Software?
Patient relationship management (PRM) software is a comprehensive solution that helps a medical practice optimize and support the entire patient care journey from lead to loyal, long-term patient.
Not all PRM software solutions are equal, though. The best ones contain tools that help improve communication, foster stronger engagement, and streamline front office tasks so that your staff can focus on what matters most — providing high-quality care to every one of your patients. Features like email marketing, online booking, and an easy-to-use patient portal are critical.
PRM Software Benefits Healthcare Providers and the Patient Experience
Good PRM software doesn’t only benefit one side. It helps improve communication, engagement, and access, which leads to better experiences for your patients and your practice. In other words, it’s a win-win for everyone.
Built-In Email Marketing Tools
Email marketing has been (and continues to be) one of the most effective marketing tactics, especially medical practices. It’s an easy and non-invasive way to keep your patients updated and engaged while also keeping you at the top of their minds. It also has one of the highest ROIs of any other digital marketing strategy, generating an average of $36 to $42 for every $1 spent.
Built-in email marketing tools like fully-customizable templates make it a breeze to craft eye-catching emails that reflect your practice and your brand. Advanced segmentation allows you to send relevant and personalized messages or offers to specific groups, factors that can increase your open rates.
You can also monitor the performance of your campaigns. You can see metrics like open rates, leads generated, appointments requested, and more in graph or table format. Having a visual of your email marketing performance makes it easier to make necessary adjustments to send better messages that provide better results.
Higher Rates of Patient Engagement
PRM software is essential for any practice that wants to maintain engaged patients. Various features (including email) allow you to stay in touch with your patients and help them feel more connected to your practice. For instance, two-way texting allows you to automate appointment reminders and review requests. At the same time, your patients can reach out to you for quick answers to their questions rather than calling the office directly. That convenience saves them and your office staff valuable time.
Patient recall via email, text, or phone call is another great way to keep engagement rates high and avoid inactivity. Your practice can send automated messages to remind patients that it’s time to schedule an annual physical or other relevant appointments.
Easy Appointment Scheduling Through a Patient Portal
An accessible patient portal does so much more than allowing patients to view their healthcare records. It allows you and your patients to send secure direct messages to one another for more timely communication. Patients can access, fill out, and submit intake forms, saving them time in the office (no more arriving 30 minutes early to complete paperwork!).
With an appointment dashboard, your patients can also request, reschedule, or cancel appointments without having to call the office or visit another section of your website. Giving patients greater control over their scheduling means they’re more likely to keep the appointments, decreasing your no-show rate. For your practice, that helps you avoid lost revenue.
Gamification of Patient Service
Using your PRM software, you can gamify your patient service to work toward improving the care patients receive at every step of their journey. Gamification turns what would typically be a tedious task into something fun. Your staff gets to engage in friendly competition for rewards while also getting more involved in providing exceptional patient experiences. As an added benefit, you can identify staff members who might need help improving how they provide patient care. That allows you to provide them with the tools or training they need to meet and exceed expectations.
Great Patient Satisfaction Leads to New Patient Referrals
PRM software increases patient satisfaction. Happy patients are more likely to stay with your practice for the long run. They’re also more likely to leave positive reviews and send new patients your way. With more patients, your revenue increases, and you can continue to grow your practice. That positive feedback encourages your staff to continue providing high-quality service. It’s a continuous cycle that benefits your patients and practice alike.
Find the Right PRM Software for Your Healthcare Organization
Patient management software for your healthcare organization benefits both your practice and your patients. It allows you to provide exceptional patient experiences and improve patient satisfaction. With more satisfied patients, your reputation grows. You can gain more new patients and earn more revenue.
The right PRM software makes all the difference. Demandforce’s all-in-one solution makes engaging with patients, scheduling appointments, and sharing essential information easy, allowing you to improve your practice and the experiences your patients have with you.
