How Veterinary practice management software can increase revenuePosted: April 8, 2021 - By Melody Gandy-Bohr
Running a veterinary practice can be immensely rewarding, but it can also be demanding. You need to focus on providing excellent care and keeping your operations running smoothly. It can be a difficult balance to achieve, without the right veterinary practice management software supporting your business.
Many practices and animal hospitals experiment with a variety of stitched-together homegrown systems to address various functions. Often, this approach leads to unnecessary workarounds and manual work to execute day-to-day tasks. This approach can keep a veterinary practice from reaching its full potential.
The good news is that veterinary practice management software can streamline and automate critical tasks! Veterinary hospitals and practices all over the world have improved their operations and achieved business growth, thanks to leading-edge practice management solutions.
Key Features of Veterinary Practice Management Software
Before you invest in veterinary practice management software, look for critical features. The best veterinary software includes reputation management, email marketing, appointment reminders, and online booking functionality. Learn how each key feature can help you revolutionize your vet practice.
Having a good online reputation and positive reviews from pet owners is a must for veterinary practices. People often check various online review sites before deciding to do business with a company. When potential clients see that others have had a good experience with your veterinary office, they will be more inclined to make an appointment.
You may have many happy clients but need help turning their praise into positive endorsements online. Fortunately, veterinary practice management software makes this process a breeze. You can automatically request reviews via email or text after each client visit. That makes it easy for clients to share their experience with your practice!
As an added benefit, veterinary clinics also have the opportunity to review customer feedback and publish it to various review sites. That way, you can build a positive online presence and bring more business to your vet practice.
Often, your client’s pets only need occasional care, such as annual check-ups or vaccinations. Due to the long stretches between visits, pet owners may need additional engagement to keep your practice top of mind. Address this all-too-common challenge with email marketing.
Look for veterinary practice management software that lets you build email campaigns, such as newsletters and special promotions. Schedule these emails at regular intervals to stay in touch with clients. You can even send a pet birthday card via email for an extra touch that lets clients know you care about their pets!
In addition, your practice management system should display key email campaign metrics. Closely monitor open and click-through rates to gain insight into your email performance.
No shows are a big problem for many businesses. A missed appointment can cause schedule disruptions, resource allocation challenges, and lost revenue. But you can minimize missed appointments with a robust veterinary practice management solution.
Set up reminders to go out via multiple channels—phone, email, and text message—at a cadence that makes sense for your veterinary practice. Your clients can cancel or reschedule with ease and you can keep your schedule up-to-date. Plus, you’ll end the chore of making daily appointment reminder calls and free your team up to perform more meaningful tasks.
Today, more people than ever before are conducting business online. Many of your clients have grown accustomed to the convenience of engaging online with businesses—everything from banks to retail stores and doctors’ offices. They expect every business to have a web presence that delivers much more than a static website.
One of the best features you can offer pet owners is the opportunity to schedule appointments online. With your veterinary practice management solution, you can add an easy-to-use calendar widget to your website, business listings, and social media pages that syncs directly to your schedule. Clients can submit appointment requests that you can confirm with just a few clicks. Online booking is truly a win-win for you and your clients.
Revolutionize Your Business with Veterinary Practice Management Software
In the fast-paced world of veterinary medicine, you need to focus on both quality care and operational excellence. Fortunately, veterinary practice management software from Demandforce can help you streamline critical tasks so you can focus more intently on your clients and their pets.
Choosing the right solution can transform your veterinary office. Our software includes professional reputation management, email marketing, appointment reminders, and online booking. When you combine those features, you can secure more business, keep in touch with current clients, and make scheduling easy for everyone.
There’s no doubt that investing in veterinary practice management software is one of the best investments you can make. With leading-edge software supporting your business, you can take your veterinary practice to new levels of success.