How to Build a Loyal AudiencePosted: November 21, 2018 - By Melody Gandy-Bohr
By now you know that attracting new customers is crucial to the success of your business. However, it is even more important to form a lasting impact on your current customers to gain and keep their business. Quality customer service, great products and services are an important part of building up a loyal audience. The best way to instill trust in your customers is to show them that you understand and see them. Here are a few ways to build a strong audience for your business.
Build a connection
One of the best ways to connect with your patients is through social media. Your business’ social media accounts present a great opportunity to give it a personality, and connect with customers outside of the office. From sharing special promotions or engaging with your followers on Facebook and Instagram, regularly update your social media accounts with fun and relevant posts to reap the benefits of customer loyalty. It’s also important to respond to your customers to further cement that loyalty.
Be the expert they trust
Often customers get nervous when they are recommend to add on a service. They may feel it’s a unnecessary cost. The best way to ensure their is trust when you are suggesting an add-on service is to explain in detail why you feel it’s necessary. If you can offer an alternative option as well, especially one that is more affordable, that’s even better. Trust is everything when you’re trying to build a loyal audience.
Thank your customers
A quick ‘thank you’ note goes a long with customers – whether it includes a promotion or not. People genuinely love to be appreciated for their time. The best time to thank them is within 24 hours after they’ve visited, and most customers prefer to receive their thank yous via email. But if your business can do it, a handwritten ‘thank you’ note will blow them away.
Finding the right way to engage with your customers is a great way to foster loyalty. Once you have discovered a strategy that works, you can easily amass a following of customers that will keep coming back to your business for years to come.