15 Email Newsletter Ideas To Increase Patient RetentionPosted: August 23, 2023 - By Health Dev
Email newsletter campaigns are a popular marketing strategy for a good reason. They’re a simple way to reach your clients and keep your business fresh in their minds. Email marketing is cost-effective and offers a high return on investment (ROI). The best email newsletter ideas provide your clients valuable content while building trust and establishing your company’s credibility.
But to be effective, your email campaign must engage your clients. The best email newsletters offer a variety of content. Regularly switching up your newsletter content is a great way to keep clients interacting with your brand.
If you’re having trouble coming up with weekly or monthly newsletter ideas, read on for 15 email newsletter ideas to engage your clients and increase retention.
15 Best Email Newsletter Ideas
1. Share the Latest Industry News
Many companies use email newsletters to push their products and services. You can give your clients something different by sharing the latest industry news and trends. You can also include guest posts from industry leaders. You’ll establish your business as trustworthy and helpful by occasionally providing useful information without pushing your products and services.
Businesses in any industry can use email newsletter ideas like sharing industry trends and featuring expert guests. Learn best practices for email marketing in your industry and implement the most effective strategies, like effective email marketing strategies for healthcare professionals.
2. Create How-To Guides and Tutorials
Other email newsletter ideas that don’t include a sales pitch and are often much appreciated by clients are how-tos and tutorials. They’re usually pretty simple to create since you already have all the technical know-how. And as a bonus, your clients will learn how to take full advantage of your products and services, increasing their satisfaction with your company’s offerings.
3. Feature Success Stories or Case Studies
Success stories and case studies highlight how your company adds value to other people’s lives or businesses. They show clients how your product or service has solved a problem for another client, providing social proof that purchasing from your company is a solid investment. This is one of the email newsletter ideas that directly sell your product or service without a pushy sales pitch.
You’ll need to reach out to clients to determine who’s interested in being showcased in your newsletter. You could format the content as a text-based or video interview, a written article with pictures and visuals, or even a day-in-the-life piece showcasing how your client uses your product or service as part of their daily life.
4. Provide Exclusive Discounts and Offers
Everyone loves a good deal, and it’s even more attractive when it’s exclusive. You can occasionally use your newsletter to offer your clients special discounts and offers. Including a discount code in your newsletter provides a valuable incentive for your clients to become repeat customers. Major holidays are a great time to offer deals. By sending clients a fun holiday newsletter with exclusive discounts and offers, you can drive your holiday sales and create year-round loyal customers.
Remember that for discounts and offers to feel exclusive to your clients without significantly eating into your profits, you’ll need to include them sparingly. You might be tempted to offer frequent deals to lure clients into repeat purchases, but this will likely backfire. Your clients might start to expect discounts and become reluctant to pay full price.
5. Show a Glimpse of Behind-the-Scenes Content
If you’re looking for unique email newsletter ideas, offering behind-the-scenes content is a fun option to help your clients connect with your brand. There are endless options, like touring your company’s workspace or giving clients a glimpse of the business process.
Whatever behind-the-scenes content you share, your clients will appreciate your transparency. Providing an exclusive look into your company is another way to show your newsletter subscribers you value them as clients.
6. Share Curated Blog Posts
Constantly coming up with email newsletter ideas and creating fresh content can be time-consuming. If you’re looking for email newsletter ideas that aren’t so labor-intensive for times when you have a lot of other things on your plate, curated newsletters are a great solution.
A newsletter with curated blog posts provides your clients valuable content but requires less time than creating the content yourself. Just remember only to include blog posts that are relevant, current, and well-written. Even if you don’t write the posts yourself, they reflect your business. Maintain your clients’ trust by ensuring posts are professional and interesting.
And you don’t have to stick with blog posts only. If you find some useful news articles or podcasts, you can include those as well. If your business has a blog, you can occasionally use your newsletter to include some of your blog posts. Picking one topic and then finding posts around that topic is an excellent strategy to keep your newsletter readable and organized. Become familiar with other email marketing best practices to get the most out of your campaign.
7. Conduct Expert Interviews
If you’re looking for email newsletter ideas to attract your clients’ attention, consider interviewing an industry expert. Expert interviews can also increase your business’s credibility and garner client trust. Social media platforms, particularly LinkedIn, let you easily find and reach out to industry leaders who may be interested in being featured in your newsletter. And thanks to technology, you don’t have to meet face-to-face to conduct a winning interview, so location shouldn’t be an obstacle. Video interviews and even text interviews can provide great content for your newsletter.
To conduct a successful interview, you must put time and effort into the preparation. Making a list of questions is a good start, but you’ll also need to familiarize yourself with your interviewee’s background, accomplishments, and expertise. Be sure you’re familiar enough with the latest industry trends to speak confidently. And always know the purpose of the interview. What are you hoping your audience will learn? This will help guide you throughout the entire interview process.
8. Provide Service Updates and New Releases
Email newsletters can inform your clients about service updates and new releases. This is one of those email newsletter ideas that might seem tedious at first glance, so it must be well-executed. Not every minor update needs an email announcement. Keep the focus on major updates and releases that will appeal to a large share of your audience.
Make it exciting by letting your clients know exactly how the service or product updates will benefit them. It’s a chance to show your clients you’re working hard to provide them with the best possible experience. Keep the focus on your readers rather than your business.
To add even more excitement around the update or release, you can add teasers in the newsletters leading up to the announcement. Similar email newsletter ideas include announcing business changes that affect your clients and sharing company milestones.
9. Share Useful Tips, Tricks, and Advice
Valuable tips, tricks, advice, and inspirational quotes are email newsletter ideas that can stand alone or be worked in along with other topics. Whatever strategy you choose, keep all the newsletter content closely related, and don’t try to do too much. Even if all the content is valuable, including too much can overwhelm your readers. A simple newsletter can go a long way.
If you want to see well-done newsletter samples, search online and even subscribe to other companies’ newsletters. For example, Warby Parker is well-known for its successful email marketing campaign. By signing up to receive its newsletter, you can see what makes it so effective and get some new email newsletter ideas. And if you need some help perfecting your newsletter format, you can look through email newsletter templates online.
10. Seek Feedback Using Surveys and Polls
Using your email newsletter to gather customer feedback is a win-win. When you ask clients for feedback, you tell them you care about their opinions.
Asking for feedback shows you value your clients and helps build trust. Plus, customer feedback lets you know what you’re doing well and where you can improve so you can continue to offer your customers the products and services that keep them coming back. Surveys and polls are email newsletter ideas that make it easy for your readers to share their thoughts while providing you with powerful insight on how to guide your business’s future.
11. Conduct Industry Research or Compile Insightful Reports
Some email newsletter ideas take a little extra time to achieve but are worth the effort. Newsletters with original industry research and insightful reports fit into this category. Conducting research and compiling reports takes time and effort, but you can offer your clients valuable information they can’t get anywhere else. And by putting in the effort, you’re showing your clients you care about them.
12. Run Contests or Giveaways
If you’re looking for email newsletter ideas to excite your clients about your brand, consider running a contest or giveaway. Ensure the prize is attractive and relevant, and establish clear rules. If you need help generating ideas for your campaign, search for giveaway and contest email newsletter examples for inspiration.
The best newsletters encourage subscribers to engage with your company beyond reading the email. If you’re trying to drive more traffic to your business’s website or social media pages, use your email newsletter to direct clients to those places to enter the giveaway. This is a powerful way of getting old clients to interact with your business again.
13. Provide Interactive Video Content
If your email newsletters usually contain text and pictures, it might be time to switch things up. This is especially true if you publish frequently, such as weekly emails. Interactive video content appeals to many people who are tired of scrolling through text-based newsletters. Strategies for effective email newsletter ideas include more than coming up with a variety of newsletter topics — you should also add some variety in how the content is delivered.
Today’s consumers expect a personalized and engaging experience, and interactive video content is one of the most powerful tools to achieve this. Interactive elements include hotspots within the video that users can click on to navigate to a webpage, form fields where users can input information about themselves, quizzes, and video paths that allow users to customize the video content they see.
14. Inform Subscribers About Upcoming Events
An email newsletter is the perfect way to promote upcoming live and virtual events. Your event announcement should include essential information like the event topic or agenda and the event’s date, time, and location.
Excite your audience by including pictures, videos, sneak peeks, and teasers. If your company has a blog, consider posting about the event and including a link to the post in your email newsletter. Most importantly, ensure your email announcement makes it easy for clients to register for the event.
15. Share Seasonal Tips and Ideas
Seasonal and holiday newsletters are a great way to keep your content relevant. If you need seasonal email newsletter ideas, consider which of your products or services are popular right now and what seasonal activities your clients are engaged in, like winter sports, holiday cooking, or summer vacations. Find connections between what your clients are doing and how your business can benefit them, and then highlight those connections in your newsletter.
And don’t forget the power of visuals. Seasonal colors and pictures are subtle details that show your clients you’re in touch with their lives outside their interactions with your company. Plus, they’re just fun.