Email Marketing Ideas for Small Businesses
Posted: May 1, 2019 - By Kalena McElroyEmail marketing is a very valuable strategy for small businesses. One of the biggest draws is that email campaigns receive around a 4,400% return on investment, but that’s not all. This type of marketing strategy can boost brand awareness, keep your business top of mind, and increase customer retention and engagement.
Constantly thinking of unique and appealing email campaigns can be daunting. To give you some inspiration, we’ve come up with a list of ideas to get you started.
Office updates
Transparency is important. Show your customers what goes on behind the scenes, share any office news, or let your customers get to know your team better by highlighting a few outstanding employees. You can also craft an email on your business’s anniversary thanking your customers for sticking by your side.
Promote products or services
If your business starts providing a new service or product, make sure to get the word out to your customers with an email. Include a large call-to-action button to encourage appointment requests and product sales while driving awareness to the new offerings.
Holiday or seasonal news
No matter the industry, there are certain seasons and holidays that you can take advantage of to gain extra appointment requests. Teeth whitening during wedding season, check up reminders on National Love Your Pet Day, or haircuts for back-to-school week are just a few ideas.
Special offers and promotions
It costs around five times more to attract a new customer than to keep an existing one loyal to your business. Improve your customer retention by sending exclusive offers to those who haven’t visited your business in awhile.
Educational content
Once in a while it’s a good idea to send a purely non-promotional email. Educational content will help you to be thought of as an expert in your field and you’ll also build trust with your customers.
Blog or social digest
Is your business killing it on social media? Create a weekly or monthly digest showing off your content and make sure to add a ‘follow us’ call to action to increase your following and engagement.
There are many more types of content that may appeal to your customers. Don’t let your emails get stale or repetitive! These ideas should get your creative juices flowing and help you improve your email marketing campaigns, adding value to your small business.
