Taking It to the Text Level – SMS-ing Customers

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In a fast-moving digital world, consumers want instant and on-demand service. And with 90 percent of the world’s population covered by a cell signal, it’s really no surprise that text messaging – also called short message service (SMS) – is becoming a vital mode of communication for small businesses looking to reach out to their customer base in a way that is both efficient and friendly. Here are 4 creative ways on how to practice smart customer service through text messaging.