Social Media Analytics – It’s Not a Sprint

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In the past few years, businesses have rushed to use social media. About 94% of all businesses now use some form of social media to promote their brand and engage with customers. While companies sprint to master social media, social media analytics can be more of a struggle. Businesses are continually trying to understand and measure their return on investment. To be successful, companies need to define their social media goals, know their online audience, and have to realize that social media is a marathon. Understand why yourself with this infographic from Good Data.