Inboxed! Are Your Email Campaigns Getting Read?
Email marketing has come a long way since the early days of dial-up. As more businesses join the game, more emails are piling up in personal inboxes, all vying for higher attention. At the same time, customers are getting smarter; with a couple simple clicks, they can send that email blast that your marketing team spent days crafting straight to email hell – the virtual trashcan. Marketers, follow this flowchart below to see if you’re avoiding this awful fate.