What Is Patient Relationship Management & Why You Need ItPosted: February 24, 2021 - By Melody Gandy-Bohr
Many medical practitioners find it difficult to maintain an active patient base. If patients only need an annual check-up or intermittent care, they may not build strong relationships with their medical providers. Patient relationship management can help both providers and patients stay connected.
One solution to this widespread challenge is a streamlined communication strategy. When practices provide high-quality patient communication, patients feel more engaged with the practice.
How can your practice boost patient engagement? A patient relationship management (PRM) solution is the key! Through your PRM, you can implement a robust patient communication plan that keeps your practice top of mind with patients. PRM helps streamline appointment scheduling, reminders, and gathering patient reviews.
PRM technology is a must for today’s digital world. It allows you to connect with patients via the web, email, and text. Implementing a PRM system can take your healthcare practice to the next level.
5 Key Benefits of Patient Relationship Management Tools
A PRM solution is essential for any practice that wants to maintain an engaged patient base. When you emphasize patient engagement, you’ll find that patients feel like they matter to your practice. This can lead to better patient satisfaction scores, more referrals, and revenue growth. PRM software improves every aspect of the healthcare system—from hospitals to physician’s offices.
If you want your practice to achieve next-level success, consider patient relationship management. PRM allows you to automate many tasks and redirect staff members to higher-value work. Soon, your PRM software will become a critical operational system that is core to your business.
Why should you consider a patient relationship management system? With a top-notch PRM, your practice can see five critical benefits that will improve your operations.
#1 Improve Patient Communication
Healthcare practices thrive when they have enduring relationships with a large patient base. But it’s easy for medical providers to experience high rates of patient abandonment. Staying in touch with patients beyond office visits is crucial to building strong bonds with patients.
Daily demands in a typical provider’s day can quickly add up, so it’s easy to get behind on patient communication. With a patient relationship management solution, you can automate patient outreach! Create email templates to send patients monthly newsletters, practice updates, and targeted emails.
Your PRM solution should offer a Patient Portal, which gives patients secure access to health information. A Patient Portal is a good way to provide patients with general health tips and insights on living with certain health conditions. Offer exceptional patient care by helping patients take charge of their personal health goals.
#2 Reduce Missed Appointments
Another advantage of patient relationship management software is that it offers patients the flexibility to schedule, reschedule, or cancel appointments with just a few clicks. By giving patients control over appointment scheduling, they will be more likely to keep appointments. As an added benefit, patients also have an easy path to alert you if they can’t make an appointment.
Automated appointment reminders are one of the most useful features of a PRM system. You can set reminder intervals and let your PRM do all the legwork. The best PRM solutions feature multi-channel reminders across voice, email, and text. With that approach, you will be more likely to reach patients and ensure they read or hear your reminder messages.
With a streamlined appointment process, you’ll see your no-show rate drop. Additionally, you’ll be able to manage your time and resources more effectively. PRM improves efficiency and revenue while making it easy to deliver higher-quality patient care.
#3 Improve Patient Engagement
Some of the best-run healthcare practices have a true family feel. You can foster that type of strong patient engagement with a patient relationship management solution. Through your practice relationship management software, you can stay in touch with patients and send them messages that reinforce your practice culture and values. With regular communication from you via your PRM software, patients will feel connected to your practice and stay loyal. This will also benefit your patient satisfaction scores online reputation.
#4 Decrease Phone Time
By implementing patient relationship management software, you can cut down on the time staff members spend on the phone. Automated appointment reminders–delivered via voice, email, and text–eliminate the need for reminder calls. As more patients schedule appointments online or through the Patient Portal, you’ll see a drop in inbound front-desk call volume.
Plus, a PRM Patient Portal offers secure two-way messaging so patients can reach out with quick questions. This eliminates the need for phone calls and gives staff members more time to accomplish higher-value tasks.
#5 Grow Your Revenue
When you have an engaged patient community, you’ll see retention and loyalty increase. Happy patients will be more likely to provide reviews and word-of-mouth endorsements to help your practice grow!
Retaining existing patients and bringing in new ones are the cornerstones of a successful practice. A patient relationship management solution helps your practice achieve higher revenue and success.
Enhance the Patient Experience with Patient Relationship Management Technology
Previously, medical providers viewed patient relationship management software as “nice to have.” However, patient relationship management solutions have become a necessity for medical practices. In the past, a simple website may have been enough to satisfy patients. Today’s patients expect more technology from health care practitioners.
Patients have the opportunity to research care options with a few clicks or taps on a screen. They are more likely to choose medical practices that offer features like online booking and automated appointment reminders. These in-demand features show that your practice is in tune with patient needs and has an eye towards innovation. Both of those qualities can earn you esteem in the eyes of patients. A PRM solution cuts down on manual busywork as well, which is good news for your staff members.
Another benefit of a patient relationship management solution is that you can stay connected to patients between visits with email marketing. Remind patients about your services, update them on new offerings or providers, or educate them on health topics. A robust communication program helps you earn mindshare with patients and help them feel connected to your practice.
With a patient relationship management system, you provide a vital link between your practice and your patients. You’ll gain significant benefits and deliver better quality care to your patients.
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