How one chiropractic practice acquired new patients with Demandforce

Today we’re spotlighting Demandforce customer Mt. Lookout Chiropractic & Sports Injury Center (MLCC) located in Cincinnati! The practice has eight certified Doctors of Chiropractic and three physical therapists who provide dry needling, DNS rehab, and other treatments. MLCC was looking for a marketing solution and was drawn to Demandforce’s automated features that could save them time in their busy work days. MLCC also had goals to grow their practice with new patients, but they didn’t have any marketing or reputation management strategy in place. 

The challenge

MLCC knew they had to free up phone lines for inquiries from potential leads, all while making appointments easy for patients to manage online. It was also important that they found a HIPAA compliant solution that integrated with their management software so onboarding of the new tool would be seamless. 

Demandforce strategy

To get MLCC started with automation, their automated appointment confirmation texts, emails and phone calls were set up based on their timing preferences. Once turned on, Demandforce immediately contacts patients on the days approaching their appointment with no involvement from the staff. 

After an appointment, patients are now automatically sent a direct link via text message to leave feedback on their experience online. This tool works on expanding the practice’s reputation which helps bring in new patients. MLCC also scheduled fun birthday emails to engage with their existing patients and keep their practice top of mind. Finally, Demandforce started their digital marketing by adding online appointment request widgets to their website and Facebook page. 

The final outcome

By utilizing automated review requests, MLCC has collected nearly 2,000 reviews and has maintained an average star rating of 4.85. This digital strategy gave MLCC an increase in visits per day every single year since using Demandforce and has increased their average revenue per day by 25%. In turn, less time is spent on the phone since patients now have the option to request an appointment online and receive HIPAA compliant communications electronically. 

MLCC also sends out 174% more emails and patient engagement has increased by 87%.

“We were impressed with the features like email blasts to keep our patients up to date on new promotions or office changes, and the easy way to have patients give reviews on our service.” – Desirae Richey, Office Manager at MLCC

If you’d like to learn how to attract new patients using automation, please visit go.demandforce.com or call us at 1-888-949-8104.

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