Save Lives: Celebrate National Blood Donor MonthPosted: January 15, 2020 - By Elizabeth Velez
Every year starts with National Blood Donor Month, a cause that can truly save lives. Generous blood donors are desperately needed for those patients in need of blood transfusions, especially during the winter months when inclement weather and flu season make blood donations challenging. Your practice’s first communication of the year can encourage patients to roll up their sleeves and resolve to save lives in the new year. Here’s how your small business can help make a difference.
Ask for donations after every appointment
The Red Cross needs to collect more than 13,000 blood donations every day for patients in need. Using powerful facts like this when prompting your patients to donate can make a big difference in their response. Be sure to direct patients to redcrossblood.org or calling 1-800-RED CROSS to schedule an appointment.
Follow up with educational emails/newsletters about the benefits of donating blood
Donors can also reap some benefits from donating blood:
- Free blood tests – Donated blood is tested and donors can ask to be informed if any irregularities are found.
- Calorie burn – The blood donation process burns 650 calories, which is about the same as an average spin class!
- Reduced risk of heart disease and cancer– For those with heart disease or cancer in their family history, donating blood helps eliminate excess buildup of iron in the blood.
- Satisfaction of saving human lives – Just one pint of donated blood can help save as many as three people’s lives.
You can use your communications platform to have a recurring email triggered a week or so after every patient’s appointment. Use the benefits above to be persuasive, and make sure to link your call-to-action to Schedule an Appointment with the Red Cross.
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