Strategies to Increase Patient EngagementPosted: February 8, 2019 - By Kalena McElroy
Actively engaging with patients is essential to the continued success of your practice and attracting new patients. Building and fostering meaningful client relationships is necessary to compete in today’s market. Here are some strategies to help you seamlessly engage with existing patients and win new referrals.
Design attractive email campaigns
Targeted email campaigns are being used now more than ever before and are quickly becoming the new norm. Personalized messages speak to the needs of the individual and in turn have a higher click-through rate. Everyone wants to feel like they matter, so keep your patients engaged and in the loop with office updates with newsletters and targeted promotions. These types of campaigns are also highly effective in building credibility, brand awareness, and triggering new appointment requests.
Many practices don’t want to annoy their patients with too much communication. But in fact, 91% of Americans want to receive promotional emails, with 86% who prefer them at least once a month. If your practice isn’t using email campaigns, now is the time to do it.
Ask for and reply to online reviews
Medical practices and patients can both benefit from online reviews. Simply by asking for reviews, practices show commitment to customer satisfaction and build a diverse online presence, boosting visibility. Automation is the best way to tackle this daunting task, since verbal review requests are often forgotten. Online reviews present the opportunity for patients to open up a dialogue and express their opinions about your practice, further strengthening the patient-provider relationship.
Responding to online reviews is just as pivotal as asking for them. One study found that 89% of consumers read businesses’ responses. Patients want to see how responsive and helpful you are when it comes to addressing concerns. Replying to both positive and negative reviews builds trust, credibility, and shows that you value your patients’ opinions and are open to addressing their needs.
Keep the conversation going
Having accurate contact information available and responding quickly to client inquiries give a great first impression about your practice. If a patient’s online question goes unanswered or they are unable to reach you easily, it’s more than likely they will head elsewhere.
Text messaging is often left out of communication strategies in favor of social media, email, or DM, but it’s still a very powerful tool that should be a part of your arsenal. Studies show that over 80% of text messages are read within five minutes of getting them. Texts can be received anywhere, even when there is no internet connection, making it one of the best ways to contact patients and instantly get a reply.
Authentic patient-provider interactions both on and offline are one of the best ways to foster loyal repeat patients and a steady revenue stream. Reach out to Demandforce to find the best package for your practice.