The benefits of using social media toolsPosted: August 22, 2018 - By Elizabeth Velez
Managing social media pages can be overwhelming for small businesses, especially when first starting. Once you create a profile your staff has to carve out time to think about content – both copy and images – while also taking part in social conversations, and answering client questions. Though the rewards may sometimes take long to reap, or even hard to pinpoint, the work that goes into social can bring in more clients. But what can your staff do to make social media easier to manage? Bring on a tool that does the groundwork for you.
Compelling images are probably the hardest to attain as a small business with limited resources. Some social management tools, however, will also offer professionally designed profile images across all of the main channels. This will help your online presence look consistent so current and potential clients know they found the right business.
Reduce content creation time
If you’re looking for true value, find a tool that can offer you pre-written content that’s specific to your industry. This feature can act as a hired writer but without the cost of training, computer equipment, experience, etc. You will also be able to have the post scheduled in advance so your team can plan ahead.
More time on engagement
With your posts being taken care of your team will have time to spend on what’s most important: engaging your audience. Your audience includes people who follow you, as well as people who don’t.
For those who do follow you, they may predominantly be clients who are already loyal to you with a mix of potential clients. Both will use the channel to ask customer service questions. Research has shown that more than 80 percent of customers expect responses from businesses within 24 hours, with almost half anticipating a reply in less than an hour.*
For those who do not follow you, the best acquisition strategy to look for industry-specific conversations and take part in them. This will grow your following, and in turn expand your online presence to find new clients.
Social media is a must for your business, so it’s a great idea to find a tool that will save you time, and keep your staff focused on their main roles.