Simple communications that will drive revenue to your auto shopPosted: June 13, 2018 - By Elizabeth Velez
Your customers are most likely driving their car everyday, and all that truly matters to them is the vehicle takes them to point A and point B when they need it to. It’s up to your auto shop to keep them informed on what their vehicle’s make and model needs to keep moving, and remind them when the time has come. Customers are more likely to want to receive communications from their auto shop than some may realize!
Research indicates 67% of vehicle owners are open to receiving text updates.
These days most people have their phone in their hand, or nearby, at all times. All you need to do is have their consent to send their number text messages recorded in your business management software. One way to receive consent is a checkbox on a new customer sign in form.
Using a simple software, your shop can easily send maintenance or service reminders pulling from the Mitchell database so they are specific to your customer’s vehicle. You can also segment these texts by active and lost customers in order to personalize the message. For lost customers, you may consider including an incentive in the reminder to further persuade them to bring their car into your shop for maintenance.
Cox Automative reported 45% of customers who did not take advantage of online scheduling did not know it was an option.
Don’t let your shop miss an opportunity to get an appointment scheduled, whether it’s from a new customer or current one. An online scheduling widget can bring in substantial appointments when placed on your website, or a popular social media channel like Instagram. According to WardsAuto.com, 23% of online customers schedule their visits outside of the business hours of a dealership. If you’re not offering online scheduling, your competitors may be getting those appointments.
When you are proactive and consistent in communicating with your customers, you can ensure that you are always driving revenue to your auto shop. Make it easy for them to choose your business, and then wow them with your high-quality services.