Why You Should Consider Customizing All Your Client CommunicationsPosted: March 23, 2017 - By Allison Doyle
If you’re a current Demandforce customer, or a small business owner who is looking to improve your current client communications, sending email campaigns is always a good choice. The world has changed; and nowadays, consumers make purchasing decisions based more on the relationship they have with a company or brand than any other factor (sometimes even more than the product/service itself!).
That’s why establishing and nurturing current client relationships is so important, and can lead to increased revenue, a stronger online reputation, and more referrals. Additionally, according to a 2015 Marketing Metrics survey of businesses, the probability of engaging with an existing client via email marketing is 60-70%, whereas the probability of engaging a new prospect is 5-20%.
So let’s say you’ve decided to send email marketing to your current client database. If you’re a Demandforce customer, this process is incredibly simple. You can, through our easy-to-use online platform that syncs with your current client management system, set up messages to automatically send to certain segmented groups of clients, based on a variety of factors. Here are some examples of the email campaigns you can send through Demandforce:
- Special promotions for products or deals
- Appointment reminders and confirmations
- Recommended services
- Referral campaigns
- Review requests
- Social media connection requests
- Thank you emails and client surveys
If you’re planning on sending out email campaigns, we recommend customizing them to better fit your business, and personalizing them for your clients.
Demandforce Training has the below great short video for current Demandforce customers that takes you on a visual step-by-step to this process. Or for a detailed article on the subject, head to the Demandforce Help Center here.
[vimeo 115187801 w=640 h=360]
For more information on Demandforce, visit our website at www.demandforce.com, or call us today at (800) 220-1136 for a free, short demo.