The secret to leveraging online reviews for your businessPosted: February 2, 2017 - By Allison Doyle
We’ve all seen the stats and heard the success stories about how online reviews raised a company’s profile online, netting them more new customers and more loyal customers. But do you know the secret to leveraging online reviews to help your business?
The secret of online reviews
If you’re new to collecting online reviews, you might be nervous. Yes, your business is doing well, and you treat your customers well—but… you never know. What if one customer is unhappy, and decides to vent their frustration online? If you send an email to your entire customer database asking for reviews, don’t you risk collecting negative reviews as well as positive ones?
Well, here’s the secret to online reviews: all your reviews don’t have to be glowing 5-star raves. In fact, customers are often less trusting of businesses that only have glowing reviews, especially if you only have a small number. For example, a medical practice with only 4 reviews—all 5 stars—looks less legitimate than a medical office with 780 reviews, and a 4.5-star rating.
Collecting more online reviews
Once you decide to collect more reviews, it’s time to figure out how to get them. You could individually contact each and everyone one of your past customers, either by a phone call or email, and ask them if they could take a few moments and submit a review. But who has time for that? With Demandforce, you can set up an automated email campaign to send out to a targeted audience—say customers who have visited your business within the last two days—and request that they post a review.
The email is pre-built and only requires a few clicks from your customers to fill out. The email is mobile-friendly as well, so wherever your customers happen to be at that moment, they can still quickly and easily respond.
94% of Demandforce customers saw a positive growth in their online reviews once they joined, and of those businesses who use the custom email campaigns, the average open rate for their emails was 30%.
Leveraging your new online reviews
While collecting testimonials and reviews is a great first step to building your online reputation and helping out your business, they aren’t helpful unless you leverage them. Another powerful feature of Demandforce is its ability to auto-post your reviews onto social sites directly, saving you the time of reposting or following up to make sure the reviews are live. This also saves your customers time, and thus encourages more customers to actually review your business. It’s a win-win-win that boosts your business’ reputation online, and helps you leverage online reviews to attract new business and grow your company.
To learn more about how Demandforce can help you build, extend, and protect your online reputation, visit our website by clicking here.