Why Knowing Your Customers’ Emails is More Important Than EverPosted: October 6, 2016 - By Allison Doyle
Email marketing is still an incredibly effective and powerful tool for small businesses to reach out and stay connected with their customers, without spending a lot of money. But as you might be finding out, people don’t give their email addresses out to just anyone – even their dentists, doctors, and service providers.
But knowing your customers’ emails is more important than ever in an age where email marketing still brings back a 3800% (that’s no typo!) ROI and $38 for every $1 spent.
You are still six times more likely to get a click-through from an email campaign than you are from a tweet, and more importantly – if you have your customer emails in your management system database, you can send them automated email reminders of their upcoming appointments, recommended services, and important updates to their accounts or your business.
So how do you collect customer emails?
So you know that emails are important to have, so how do you go about collecting them?
Here are some tips:
Ask all new customers for their email. Integrate a request for email into your signup process, and add a space for your customers to leave their emails next to the phone number and address. Many customers, especially the younger generation, might give you their email as readily as they would their address.
Make it easy and obvious as to why you need it. Post a signup form for your newsletter or blog on your website and/or Facebook page, and consider placing a sign at your front desk stating your reasons for wanting an email. Your reasons may include: so you can send appointment reminders, connect easily with a doctor/dentist/vet, or send offers.
Remember to emphasis why it helps them. Don’t focus on why having their email helps you, but focus instead on the benefits they’ll get from providing you with updated information and easy ways of contacting them. According to a Pew Research poll, 92% of online adults use email, and 61% use it on an average day.
A powerful tool to help you connect with your customers: Email Finder
Email Finder is a tool that Demandforce offers its customers to help you fill in missing emails within your database. The Email Finder can find email addresses for anyone that currently has none listed in their record. It uses national opt-in databases to match email addressed based on a client’s name and physical address.
Is Email Finder legal?
Yes! Once an email is gathered, an opt-out request is sent to that individual, letting them know your business is offering a new communication service that allows them to request appointments, confirm appointments, refer friends & family easily online, and receive special offers. Clients who don’t opt out have their emails automatically added to your database.
How Much Does Email Finder Cost?
Email Finder is an additional service Demandforce offers its customers, and you can choose what emails to integrate into your database, and pay per email. For full information on this, check out the Demandforce Help Center.