3 Safe ways to bring clients back post COVID-19Posted: May 15, 2020 - By Elizabeth Velez
States are beginning to open the economy and gradually loosen restrictions on businesses, but it will be a long while before things return to “business as usual.” How we do business will be forever changed with hygiene and health a top priority to protect clients and employees. We are also likely to see a change in client behavior considering many will be extra cautious to leave the safety of their homes. To ensure clients feel safe to come back, it will be critical to open up an early communication with them. Reassure clients that your business is taking all of the precautions available to keep both them and your employees safe. Here are 3 safe ways to bring clients back post COVID-19.
1. Virtual Wait List
One of the preventative measures to conduct business safely during this pandemic is managing the number of clients inside your building at a given time. Business may be open, but social distancing is still paramount to safety for you and your clients. One strategic tool you can implement to mitigate large gatherings at your business is the use of a virtual Wait List. Your clients will feel safer knowing that you’re taking this precaution, and when they feel safer, they are more likely to come back to you now and again in the future. Encourage clients to sign up for your virtual Wait List by posting to Instagram and Facebook informing clients that you are now taking appointments for when you reopen. In your social media post, link clients to your homepage where you can direct them to sign up for appointment times at their convenience.
2. Email campaigns
Businesses are going through an abrupt change from being closed to now being open, which is why client communication is now more important than ever. Your clients only know what you tell them, and they won’t know what to expect when they walk into your business unless you notify them. Use email campaigns to inform clients about the new safety procedures you are instituting to keep them safe. You might consider breaking down your campaign into two phases. In the first phase, tell clients about safety measures like masks for clients and employees, and how you’re moving to digital intake forms to eliminate the need for paper, pens, and physical contact. In the second phase, explain any modified services and added sanitation efforts.
3. Recall campaigns
As the pandemic began to unfold, many businesses experienced a flood of sudden appointment cancellations. Implementing a targeted email campaign will be a significant strategy for specific client retention. Segmenting these clients with cancelled appointments in a focused recall email campaign will help ensure that you don’t lose these clients who may think you’re still closed. Email these clients specifically to reiterate your increased cleaning and modified services, and remind them that the services they wanted before the pandemic are now available. Be sure to link to your homepage to direct clients where to schedule an appointment.
Bouncing back into normal life may take extra strategies than what your business is used to, but the more precaution you take, and the more you communicate, the more comfortable your clients will feel to come back.