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Certified reviews help businesses build online reputation
Customer-generated reviews routed through businesses are the next generation in word-of-mouth marketing
SAN FRANCISCO, Calif. – May 7, 2008 – Demandforce, Inc., a web-based customer communication software company, today announced a set of product features that allow businesses to generate certified reviews from existing customers. The features are designed to help Demandforce clients build and manage a positive online reputation in an environment where online information gathering is becoming the norm prior to a consumer interacting with a business.
Today's announcement highlights four core competencies of Demandforce D3 certified review generation:
Push Technology: Each evening Demandforce sends a "Thank you" communication to individuals who visited the business that day with a link to "Provide Feedback." Directly asking customers for their feedback immediately following a visit generates a higher response rate than businesses would see if they passively waited for customer feedback.
Certified Reviews: Demandforce certifies that reviews come from actual customers of the business. The integration between Demandforce and the back-end systems used to run the business ensures that only customers of the business are solicited for reviews. This reduces the possibility of false or fictitious reviews and allows businesses to generate a robust and positive reputation.
Aggregation: Demandforce helps businesses build their online reputation in a positive and proactive manner by publishing the certified reviews to various places on the Web. The aggregation of the user-generated content gives the business increased visibility and provides potential customers with relevant data to help them make informed choices.
Demandforce Easy Scheduler™: Demandforce's Easy Scheduler™ makes it easy for a prospective customer to request an appointment with the business via an online form, which is integrated into the Demandforce D3 software platform.
"Many businesses fear online reviews because they don't know who-or whose agenda-is behind them," said Demandforce Chief Technology Officer, Mark Hale. "A fake review can do serious damage to a company's reputation. But our system uses certified data from real customers and shepherds it directly to the Web. It lets the customer become the voice of the business and this authenticity has a huge influence on prospective customers."
About Demandforce
Founded in 2003, Demandforce helps small businesses thrive in the Internet economy. The Demandforce D3 software-as-a-service application is used by thousands of customers to grow revenue, keep clients coming back, and manage operations more effectively. Demandforce's flagship product, Demandforce D3, connects Demandforce clients to over 80 million consumers via email communications, text messaging and online services. Demandforce has achieved 24 quarters of over 80% year-over-year quarterly growth and is led by a management team with a history of success developing and delivering web-based applications that drive real, tangible business value. Demandforce, Inc. is headquartered in San Francisco, CA. To learn more visit www.demandforce.com.
