The folks are always welcoming and friendly with a professional attitude. The services are delivered gently and with attention to detail. The patient's needs are always attended to promptly throughout the process.
The subtle "up-selling" for x-rays more often than justified, next level cleaning, and other services is noticeable. I guess that is what a company has to do to generate cash flow. It won't drive me away, but it can be irritating. At least to those that notice this for what it is, and decline. This tactic is not unique to this particular business by any means.