They have a great staff from the moment you walk in to the moment you walk out. The hygenists are pleasant and courteous. The dentists are friendly without being obsequious. Most importantly, my teeth always come away feeling great and I don't feel as though "trouble spots" are constantly being identified for more services. There might be flashier dental offices but I'm willing to bet that the service isn't any better than you get at First Choice. Would definitely recommend.