Demandforce ~ Growth. On Demand.

About Demandforce

Demandforce was founded in 2003 to help service businesses thrive in the Internet economy. We work towards a future in which every service business is connected to any consumer via a single click. Our initial focus was on dental practices and automotive repair facilities, but we have expanded our vision to include a wide range of service industry verticals. The Demandforce team has decades of experience developing and delivering Web-based applications that drive real, tangible business value.

We believe that our customers should not pay for a program that has not generated a documented return, so we guarantee our customers will receive $3 in value for every $1 spent subscribing to our service each month, or the next month is free.

Executive Bios

Rick Berry President

Berry has over 15 years experience delivering Internet-based customer communications systems. Prior to founding Demandforce, he was the Senior Vice President of OnStation, a $50 million venture backed customer relationship management (CRM) company. At OnStation, Berry was responsible for sales and business development where he closed strategic relationships with NAPA Auto Parts, American Automobile Association (AAA) and Progressive Insurance, among others. Prior to joining OnStation, he started the automotive division of Trilogy Software whose customers included Ford Motor Company, Toyota, Chrysler, Mercedes-Benz, Volvo, Renault and General Motors.

Berry earned a BA in Computer Science from Butler University and a Master's in Business Administration from the University of Virginia's Darden Graduate School of Business.

Sam Osman Vice President

For the past 15 years, Osman has been building emerging growth companies in the technology sector. Using his broad knowledge of business development, marketing, and executive search strategies, Osman has been instrumental to the development of several web services companies. As the Vice President of Demandforce, he oversees Sales, Business Development and Emerging Markets. Prior to co-founding Demandforce, Osman led the Business Development and Talent Acquisition efforts for 12 Entrepreneuring, a technology incubator focused on SaaS businesses. There, he focused on establishing partnerships and alliances for their portfolio companies by leveraging his extensive network of executives. Additionally, Osman spearheaded the development of innovative sales methodologies for the organization. Earlier in his career, he held leadership positions in a number of technology consulting firms that has enabled him to understand business operations for a wide variety of enterprises.

Osman earned a BS in Biology from Cal Poly State University in 1994.

Dr. Mark Hale Chief Technology Officer (CTO)

With 15 years of research experience, Hale turns the vision of on-demand customer demand management into reality. With responsibility for product management and technical innovation, he leads local and overseas engineering development, certification, and deployment of the Demandforce D3 software. Hale is world-renowned in the area of Internet standards and is frequently quoted in the technology press as having served on working groups in the World Wide Web Consortium, Java Community Process and other standards organizations. As Vice President of Worldwide Marketing at Interwoven, he was an integral part of the executive management team responsible for field roll out of six product lines internationally.

Hale holds doctorate and master's degrees from the Georgia Institute of Technology, funded by the NASA High Performance Computing and Communications Program. His pioneering work in theories for representing corporate knowledge was featured in conference at the National Science Foundation as sponsored by the Gordon Moore Foundation.

Patrick Barry VP, Marketing

As Vice President of Marketing, Patrick Barry manages the company's product roadmap, customer experience and go-to-market strategy. Prior to joining Demandforce, Patrick spent 5 years at Yahoo, Inc., where he was Vice President of Product Management, developing emerging consumer experiences for the desktop, television and mobile devices. Before joining Yahoo!, Barry was an active venture investor in the areas of networking, consumer electronics and web services. Prior to that, he worked with numerous start-up technology companies, both as an operating executive and as a practicing corporate and securities lawyer.

Patrick was born and raised in Silicon Valley. Patrick received his B.A. from Columbia University, and a J.D. from Hastings College of the Law.

Annie Tsai Director of Client Services

As Director of Client Services, Annie is responsible for ensuring customer success and satisfaction through Customer Care, Onboarding and Retention efforts, and Managed Services delivery. Prior to joining Demandforce, Annie spent 6 years at PGi, a virtual collaborations company, where she most recently as Director of Customer Experience led the architecture and roll-out of the global customer experience and retention management strategies. Other past lives include leading sales, implementation and technical teams, sales engineering, and social & email marketing strategy design and execution.

Annie holds a BA from the University of California, Berkeley in New Media & Communications and is an avid blogger and social media junkie.

Keith Conte Director of Finance and Administration

As Director of Finance and Administration, Keith is responsible for the company's financial affairs, human resources, and facilities management. Prior to joining Demandforce, Keith spent 15 years developing a broad finance and accounting background. Keith began his career as an external auditor for KPMG and then worked as a controller for a privately held organization before moving into corporate finance. Keith participated in a management development program with KLA-Tencor where he focused on financial accounting systems implementations, and then moved on to lead Sarbanes-Oxley implementations for both Igate and Logitech. Keith also has experience implementing business intelligence solutions and serves on the Board of Advisors for Versa Shore Inc.

Keith is a native of Western Pennsylvania and has lived in the Bay Area for over 10 years. He earned both MBA and MPIA degrees from the University of Pittsburgh, and holds a BA in accounting from Washington and Jefferson College. He is an active and licensed Certified Public Accountant.